Яшил иқтисодиёт ва тараққиёт Том 2 № 9 (2024)
Improvement of marketing communication strategies in chemical industry enterprises
Muminova, Dildora
Аннотация
This article examines the methods and strategies for improving marketing communications within chemicalindustry enterprises. It explores how effective communication strategies can enhance business performance by fosteringstronger customer relationships, increasing brand visibility, and ensuring the successful marketing of products. The studyalso identifies the key challenges faced by companies in this sector and proposes practical solutions to optimize theirmarketing communication efforts.
Marketing communication, chemical industry, customer relationships, brand visibility, business performance.
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