Яшил иқтисодиёт ва тараққиёт Volume 2 (2024)
Online Advertising and its impact on consumer behavior
Ismailova, Khanifajon
Abstract
This thesis describes the impact of online advertising on consumer behavior and analyzes the types of onlineadvertisements. The effects of online advertising are discussed in order to increase consumer awareness and preference.
consumer behavior, online advertising, e-commerce, digital marketing.
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