Яшил иқтисодиёт ва тараққиёт Volume 4 Issue 4 (2026) · pp. 633-640

PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF ADVERTISING SLOGANS IN ENGLISH

Abduraximova, Feruza

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Abstract

This article investigates the pragmalinguistic and linguocultural features of English advertising slogans. It focuses on how slogans compress commercial value into short verbal formulas through imperative force, evaluation, metaphor, rhythm, alliteration, and identity appeals. A selected corpus of internationally recognizable slogans is analysed to show how cultural codes, symbolic meanings, and audience expectations shape persuasive effect. The findings indicate that the most efficient slogans do not merely describe products; they verbalize consumer experience, value orientation, and selfpositioning.  

slogan,pragmatics,linguoculturology,advertising discourse,persuasion,cultural code.

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Cite

APA 7 
Abduraximova, Feruza (2026). PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF  ADVERTISING SLOGANS IN ENGLISH. Яшил иқтисодиёт ва тараққиёт, 4(4), 633-640.
GOST R 7.0.5 
Abduraximova, Feruza PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF  ADVERTISING SLOGANS IN ENGLISH // Яшил иқтисодиёт ва тараққиёт. 2026. Т. 4. № 4. С. 633-640.
BibTeX 
@article{feruza2026,
  author  = {Abduraximova, Feruza},
  title   = {PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF  ADVERTISING SLOGANS IN ENGLISH},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year    = {2026},
  volume  = {4},
  number  = {4},
  pages   = {633-640}
}
RIS 
TY  - JOUR
AU  - Abduraximova, Feruza
TI  - PRAGMALINGUISTIC AND LINGUOCULTURAL FEATURES OF  ADVERTISING SLOGANS IN ENGLISH
JO  - Яшил иқтисодиёт ва тараққиёт
PY  - 2026
VL  - 4
IS  - 4
SP  - 633
EP  - 640
ER  -