Яшил иқтисодиёт ва тараққиёт Том 3 (2025)

TRANSFORMATION OF ORGANIZATIONAL CULTURE IN THE CONTEXT OF DIGITALIZATION: MODERN APPROACHES AND CHALLENGES

Yuldasheva, Makhliyo

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Аннотация

The article examines the impact of organizational culture on the success of digital transformation in moderncompanies. Based on the analysis of scientific literature and practical examples, key factors determining the success ofdigital technology implementation have been identified. The results show that two-thirds of failed digitalization attempts arerelated not to technological problems but to staff resistance and the organizational culture’s unpreparedness for change.Practical recommendations for managers on fostering a culture that supports digital transformations are proposed.

digital transformation, organizational culture, change management, digital competencies, leadership.

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APA 7 
Yuldasheva, Makhliyo (2025). TRANSFORMATION OF ORGANIZATIONAL CULTURE IN THE CONTEXT OF DIGITALIZATION: MODERN APPROACHES AND CHALLENGES. Яшил иқтисодиёт ва тараққиёт, 3.
GOST R 7.0.5 
Yuldasheva, Makhliyo TRANSFORMATION OF ORGANIZATIONAL CULTURE IN THE CONTEXT OF DIGITALIZATION: MODERN APPROACHES AND CHALLENGES // Яшил иқтисодиёт ва тараққиёт. 2025. Т. 3.
BibTeX 
@article{makhliyo2025,
  author  = {Yuldasheva, Makhliyo},
  title   = {TRANSFORMATION OF ORGANIZATIONAL CULTURE IN THE CONTEXT OF DIGITALIZATION: MODERN APPROACHES AND CHALLENGES},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year    = {2025},
  volume  = {3}
}
RIS 
TY  - JOUR
AU  - Yuldasheva, Makhliyo
TI  - TRANSFORMATION OF ORGANIZATIONAL CULTURE IN THE CONTEXT OF DIGITALIZATION: MODERN APPROACHES AND CHALLENGES
JO  - Яшил иқтисодиёт ва тараққиёт
PY  - 2025
VL  - 3
ER  -