Яшил иқтисодиёт ва тараққиёт 4-том 2-нөмір (2026)
MODERN MODELS OF SALES LOGISTICS IN THE SERVICE SECTOR: MARKETING ASPECT AND AREAS FOR IMPROVEMENT
Shoira, Mamatkulova
Аңдатпа
In this article, we examine modern sales logistics models in the service industry from a marketing perspective.We analyze the relationship between logistics processes and marketing tools in creating customer value and enhancingthe competitiveness of service organizations. Particular attention is paid to integrating sales logistics with marketingcommunications, managing service distribution channels, and improving customer service
sales logistics, service industry, marketing, marketing communications, customer value, distribution channels, competitiveness
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