Яшил иқтисодиёт ва тараққиёт 4-том 5-нөмір (2026)

THE ROLE OF INNOVATIVE MARKETING STRATEGIES IN THE GLOBAL BUSINESS ENVIRONMENT

Abdullaev, Aziz, Sayfullaeva, Nigora, Khojiakbarova, Maftuna

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Аңдатпа

Innovative marketing strategies have become a core driver of enterprise performance in the global businessenvironment. This study examines how website adoption and social media usage relate to e-commerce outcomes usingEurostat panel data for 27 EU member states from 2013 to 2024, supported by UNCTAD and OECD benchmarks. Twobivariate OLS models show that website adoption has a statistically significant positive relationship with e-commerceturnover, while social media usage has a positive but weaker association with the share of enterprises selling online.The findings confirm that innovative marketing tools strengthen global market access, though their impact varies acrosssectors and depends on supporting digital infrastructure.

innovative marketing, e-commerce, website adoption, social media strategy, OLS regression, digital transformation, international marketing, SME internationalization, global business environment.

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Дәйексөз алу

APA 7 
Abdullaev, Aziz, Sayfullaeva, Nigora & Khojiakbarova, Maftuna (2026). THE ROLE OF INNOVATIVE MARKETING STRATEGIES IN THE GLOBAL BUSINESS ENVIRONMENT. Яшил иқтисодиёт ва тараққиёт, 4(5).
GOST R 7.0.5 
Abdullaev, Aziz, Sayfullaeva, Nigora, Khojiakbarova, Maftuna THE ROLE OF INNOVATIVE MARKETING STRATEGIES IN THE GLOBAL BUSINESS ENVIRONMENT // Яшил иқтисодиёт ва тараққиёт. 2026. Т. 4. № 5.
BibTeX 
@article{aziz2026,
  author  = {Abdullaev, Aziz and Sayfullaeva, Nigora and Khojiakbarova, Maftuna},
  title   = {THE ROLE OF INNOVATIVE MARKETING STRATEGIES IN THE GLOBAL BUSINESS ENVIRONMENT},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year    = {2026},
  volume  = {4},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Abdullaev, Aziz
AU  - Sayfullaeva, Nigora
AU  - Khojiakbarova, Maftuna
TI  - THE ROLE OF INNOVATIVE MARKETING STRATEGIES IN THE GLOBAL BUSINESS ENVIRONMENT
JO  - Яшил иқтисодиёт ва тараққиёт
PY  - 2026
VL  - 4
IS  - 5
ER  -