Яшил иқтисодиёт ва тараққиёт 4-том 5-нөмір (2026)
IMPROVING SALES PROMOTION STRATEGIES FOR UZBEK EXPORTERS IN DEVELOPING FOREIGN MARKETS
Abdullaev, Aziz, Rustamova, Madina
Аңдатпа
This study analyzes the effectiveness of sales promotion strategies used by Uzbek exporters in developingforeign markets. The research is based on qualitative analysis and secondary data. The findings demonstrate that Uzbekexporters actively apply traditional promotion methods while also possessing significant opportunities to strengthen theirlong-term competitiveness through the wider adoption of modern marketing approaches. Particular attention is givento expanding the use of digital marketing tools and enhancing the integration of promotional instruments. Based oncontemporary marketing practices, the study offers practical recommendations aimed at improving export promotionactivities. The scientific novelty of the research lies in the development of an integrated approach to export promotion
sales promotion, export marketing, digital marketing, integrated marketing communications (IMC), Uzbek exporters, developing foreign markets, FMCG, brand positioning, export competitiveness
Метадеректер дереккөзі: журналдың OAI-PMH архиві · Sindex толық мәтінді сақтамайды, дереккөзге сілтеме береді.