Яшил иқтисодиёт ва тараққиёт 4-том 6-сан (2026)
THE IMPACT OF SMART TOURISM TECHNOLOGIES ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN
Yusubova, Mahliyo
Аннотация
The rapid integration of digital technologies into tourism has transformed traditional destinationsinto smart ecosystems capable of delivering personalized, efficient, and sustainable visitor experiences.Smart Tourism Technologies (STTs), including artificial intelligence, big data analytics, Internet of Things(IoT) applications, cloud computing, and mobile platforms, have become important drivers of destinationcompetitiveness and service quality. This study examines the impact of STTs on tourist satisfaction and revisitintention in Uzbekistan, one of the dynamically developing tourism destinations in Central Asia. Drawing onExpectation-Confirmation Theory (ECT), the study explores how smart tourism services contribute to destinationimage, tourist satisfaction, and positive behavioral intentions.Through a qualitative analysis of tourism digitalization initiatives in Uzbekistan, including e-visa systems,digital heritage interpretation, smart mobility solutions, and AI-assisted services, the study highlights the positiverole of STTs in improving visitor experiences, reducing travel uncertainty, and expanding service accessibility.The findings indicate that tourist satisfaction serves as a key mediating factor linking smart tourism experienceswith revisit intention and electronic word-of-mouth behavior. The study contributes to the growing body ofliterature on smart tourism in emerging destinations and offers practical recommendations for policymakers andtourism stakeholders seeking to strengthen Uzbekistan’s position as a competitive smart tourism destinationalong the Silk Road.
smart tourism technologies, tourist satisfaction, revisit intention, destination image, Uzbekistan, smart destinations, digital tourism.
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