Яшил иқтисодиёт ва тараққиёт Volume 3 (2025)

PSYCHOLOGY OF ADVERTISING AND METHODS OF INFLUENCING CONSUMERS

Najimova, Baxtigul, Ismailov, Bakhyt

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Abstract

Understanding how advertising influences consumer psychology is essential for developing effective marketingstrategies. The study focuses on the psychological factors that shape consumer behavior and purchasing decisions. Itexplores how persuasion, emotions, visuals, colors, and cognitive biases affect consumers’ perception and response toadvertisements. The analysis also highlights the importance of pricing psychology and demonstrates how psychologicaltechniques can enhance brand trust and improve marketing effectiveness.

advertising psychology; consumer behavior; psychological principles; persuasion; emotions; feelings; cognitive biases; consumer decision-making; pricing strategy

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Cite

APA 7 
Najimova, Baxtigul & Ismailov, Bakhyt (2025). PSYCHOLOGY OF ADVERTISING AND METHODS OF INFLUENCING CONSUMERS. Яшил иқтисодиёт ва тараққиёт, 3.
GOST R 7.0.5 
Najimova, Baxtigul, Ismailov, Bakhyt PSYCHOLOGY OF ADVERTISING AND METHODS OF INFLUENCING CONSUMERS // Яшил иқтисодиёт ва тараққиёт. 2025. Т. 3.
BibTeX 
@article{baxtigul2025,
  author  = {Najimova, Baxtigul and Ismailov, Bakhyt},
  title   = {PSYCHOLOGY OF ADVERTISING AND METHODS OF INFLUENCING CONSUMERS},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year    = {2025},
  volume  = {3}
}
RIS 
TY  - JOUR
AU  - Najimova, Baxtigul
AU  - Ismailov, Bakhyt
TI  - PSYCHOLOGY OF ADVERTISING AND METHODS OF INFLUENCING CONSUMERS
JO  - Яшил иқтисодиёт ва тараққиёт
PY  - 2025
VL  - 3
ER  -