Яшил иқтисодиёт ва тараққиёт Volume 4 Issue 8 (2026) · pp. 799-810
COST TYPE-DRIVEN LOGISTICS EQUILIBRIUM DECISIONS IN INTENSIVE GREEN PRODUCT SUPPLY CHAINS
Bai Mingyuan
Abstract
Green sustainable development drives intensive green product supply chains via new qualityproductive forces. This study constructs a two-echelon supply chain game model (manufacturer-retailer) toexamine how product greenness, fixed costs, and variable costs affect equilibrium under decentralized andcentralized decisions. Findings show: (1) Profit and greenness have a U-shaped relationship; firms must sustaingreen investment to overcome initial losses. (2) Demand grows slowly until greenness reaches a threshold,then rises exponentially. (3) Variable costs impact greenness ceiling and loss duration, while fixed costs mainlyaffect profitability. Enterprises should prioritize variable cost investment, especially when profits rise
green sustainable development; New quality productive forces; Intensive green products; Product greenness; Cost type; Supply chain game; Market response; Two-echelon supply chain
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