Таълим ва инновацион тадқиқотлар 12-сан (2022) · 121-126-беттер

COMPARATIVE CRITICAL ANALYSIS OF ADVERTISEMENTS IN ENGLISH AND UZBEK: Toshtemirova Sitora Ulug’bek qizi, Qarshi Davlat Universiteti magistranti

Toshtemirova Sitora Ulug’bek qizi

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Аннотация

This study aims to analyze two advertisements and explore how advertisers use discourse and semiotics to persuade people and customers to buy their products through their ideas.  The two ads analyzed are beauty products selected from internet magazines.  The methodology adopted in this study is qualitative method.  The first ad is qualitatively analyzed in terms of content;  and the second advertising analysis is based on Fairclough’s framework of critical discourse analysis.

критическая дискуссия, анализ, метод Фэркло, реклама; контент.tanqidiy muhokama, tahlil, Fairklafning metodi, reklamalar; kontent.critical discussion, analysis, Fairclough’s method, advertisements; content.

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Цитата алуу

APA 7 
Toshtemirova Sitora Ulug’bek qizi (2022). COMPARATIVE CRITICAL ANALYSIS OF ADVERTISEMENTS  IN ENGLISH AND UZBEK: Toshtemirova Sitora Ulug’bek qizi, Qarshi Davlat Universiteti magistranti. Таълим ва инновацион тадқиқотлар, (12), 121-126.
GOST R 7.0.5 
Toshtemirova Sitora Ulug’bek qizi COMPARATIVE CRITICAL ANALYSIS OF ADVERTISEMENTS  IN ENGLISH AND UZBEK: Toshtemirova Sitora Ulug’bek qizi, Qarshi Davlat Universiteti magistranti // Таълим ва инновацион тадқиқотлар. 2022. № 12. С. 121-126.
BibTeX 
@article{qizi2022,
  author  = {Toshtemirova Sitora Ulug’bek qizi},
  title   = {COMPARATIVE CRITICAL ANALYSIS OF ADVERTISEMENTS  IN ENGLISH AND UZBEK: Toshtemirova Sitora Ulug’bek qizi, Qarshi Davlat Universiteti magistranti},
  journal = {Таълим ва инновацион тадқиқотлар},
  year    = {2022},
  number  = {12},
  pages   = {121-126}
}
RIS 
TY  - JOUR
AU  - Toshtemirova Sitora Ulug’bek qizi
TI  - COMPARATIVE CRITICAL ANALYSIS OF ADVERTISEMENTS  IN ENGLISH AND UZBEK: Toshtemirova Sitora Ulug’bek qizi, Qarshi Davlat Universiteti magistranti
JO  - Таълим ва инновацион тадқиқотлар
PY  - 2022
IS  - 12
SP  - 121
EP  - 126
ER  -