Таълим ва инновацион тадқиқотлар № 5 (2023) · Саҳифаҳои 178-185
ASSESSMENT OF THE EFFECTIVENESS OF MARKETING ACTIVITIES OF GENERAL SECONDARY EDUCATIONAL INSTITUTIONS: Mamanazarova Nargiza Komildzhanovna Scientific Secretary of the National Research Institute named after A.Avloni, Ph.D., Associate Professor
Маманазарова Наргиза Комильджановна
Аннотатсия
this article discusses issues such as evaluating the effectiveness of marketing activities in the public education system, namely, the development of a marketing management concept, justification of the effectiveness of its application and implementation in practice. Proposals and recommendations were also developed to identify and evaluate the main indicators of marketing management in the activities of general secondary education institutions.
общее среднее образование, маркетинг, маркетинговая деятельность, качество образования, менеджмент, эффективность управления.умумий ўрта таълими, маркетинг, маркетинг фаолияти, таълим сифати, бошқарув, бошқарув самарадорлиги.general secondary education, marketing, marketing activities, quality of Education, Management, management efficiency.
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