Science time 4-том 6-нөмір (2026) · 186-192-беттер
A SEMANTIC AND TRANSLATION ANALYSIS OF IDIOMATIC EXPRESSIONS IN TOURISM DISCOURSE IN ENGLISH AND UZBEK
Kurbanova, Mukaddam
Аңдатпа
Tourism discourse constitutes a hybrid communicative system in which informational, persuasive, and intercultural functions are strategically integrated. Within this system, idiomatic expressions operate as high-impact linguistic units that encode culturally embedded meanings and enhance emotional engagement. This study investigates the semantic, pragmatic, and translational properties of idiomatic expressions in English tourism discourse, with a comparative focus on their rendering into Turkish and Uzbek. Adopting a qualitative corpus-based methodology, the research draws on frameworks from Cognitive Semantics, Discourse Analysis, and Translation Studies. The analysis reveals that idioms in tourism discourse are characterized by metaphorical density, positive semantic prosody, and strong persuasive orientation. Their translation requires prioritizing functional and pragmatic equivalence over literal meaning. The study identifies three dominant translation strategies—adaptation, paraphrasing, and functional equivalence—and proposes a functional-pragmatic model for idiom transfer in tourism communication.
idioms, tourism discourse, semantic analysis, translation strategies, intercultural pragmatics, cognitive linguistics
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