Тамаддун нури 6-том 57-нөмір (2024) · 378-381-беттер
CULTURE INFLUENCE ON ADVERTISING TEXTS
Kuranbayeva, Mamajan, Куранбаева, Мамаджан, Kuranbayeva, Mamajan
Аңдатпа
This article provides a thorough analysis of the influence of culture on the creation and effectiveness of promotional texts. The impact of culture on language, values, colors, symbols, and product adoption will be considered in detail. Each aspect is explained by how it can shape advertisement strategies and content, as well as discussing how the adoption and interpretation of these elements can be different in different cultures.
culture, advertising, communication, colors and symbols, product adoption, global market, marketers, intercultural communication.культура, реклама, коммуникация, цвета и символы, принятие продукта, глобальный рынок, маркетологи, межкультурная коммуникация.
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