Тамаддун нури Volume 9 Issue 60 (2024) · pp. 54-57
TROPS AND THEIR TYPES IN MEDIA DISCOURSE
Rajabbaeva, Feruza, Раджаббаева, Феруза, Rajabbaeva, Feruza
Abstract
This article examines the role and types of transfer in media discourse. It emphasizes that transfer is a means of conveying a concept or meaning to another concept or meaning. The article explains types of transfer such as metaphor, metonymy, synecdoche, and personification with examples. Furthermore, it highlights the importance of transfer in media discourse for enhancing the impact, creativity, and memorability of messages. The article demonstrates how transfer is used in news, advertising, and films with examples.
transfer, media discourse, metaphor, stylistic devices, metonymy, synecdoche, linguistic devices.медиа-дискурс, метафора, стилистические средства, метонимия, синекдоха, языковые средства.
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