Innovations in Science and Technologies Том 1 № 5 (2024) · с. 78-82
ARTIFICIAL INTELLIGENCE AS AN ASSISTANT IN MODERN MARKETING
Ablatdinov, S.A.
Аннотация
This article explores the role of artificial intelligence (AI) in modern marketing and its impact on the effectiveness of marketing strategies. We will look at various aspects of the use of AI in marketing, including content personalization, predicting consumer behavior, automating processes and improving analytics.
Artificial intelligence, social media, personalization, marketing campaign, analytics.
Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.