Тамаддун нури Volume 4 Issue 67 (2025) · pp. 237-240
THE ROLE OF PRAGMATICS IN INTERCULTURAL COMMUNICATION WITH AN EMPHASIS ON POLITENESS
Najmiddinova, Mehrigul, Qahramonova, Malika, Наджмиддинова, Мехригуль, Қаҳрамонова, Малика, Najmiddinova, Mehrigul, Qahramonova, Malika
Abstract
In this article, the influence of pragmatic mechanisms on culturally determined communication is analyzed, with a priority focus on the phenomenon of politeness. Special attention is given to the discord between positive and negative politeness within English-speaking and Russian-speaking communication. The article emphasizes the importance of developing intercultural pragmatic competence in order to prevent speech misunderstandings and improve the effectiveness of interaction in the context of linguistic diversity.
pragmatics, politeness, cross-cultural communication, negative politeness, communicative acts, pragmatic awareness, variability of cultural norms.прагматика, уважительность, кросскультурная коммуникация, негативная вежливость, акты коммуникации, прагматическая осведомлённость, вариативность культурных установок..
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