Тамаддун нури Volume 11 Issue 74 (2025) · pp. 215-217

THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS

Dilshod, Дилшод, Bobojonov, Dilshod

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Abstract

This article examines the communicative function of connotative units in advertising texts. The author analyzes how connotations influence the content of advertisements, evoke emotional responses in the audience, and contribute to shaping a positive image of a product or service. Particular attention is given to the pragmatic value of evaluative, figurative, and associative expressions used in advertising discourse, as well as their role in brand perception.

advertising, connotation, connotative units, communicative function, pragmatics, associative meaning, advertising language.реклама, коннотация, коннотативные единицы, коммуникативная функция, прагматика, ассоциативное значение, язык рекламы.

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Cite

APA 7 
Dilshod, Дилшод & Bobojonov, Dilshod (2025). THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS. Тамаддун нури, 11(74), 215-217.
GOST R 7.0.5 
Dilshod, Дилшод, Bobojonov, Dilshod THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS // Тамаддун нури. 2025. Т. 11. № 74. С. 215-217.
BibTeX 
@article{dilshod2025,
  author  = {Dilshod and Дилшод and Bobojonov, Dilshod},
  title   = {THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS},
  journal = {Тамаддун нури},
  year    = {2025},
  volume  = {11},
  number  = {74},
  pages   = {215-217}
}
RIS 
TY  - JOUR
AU  - Dilshod
AU  - Дилшод
AU  - Bobojonov, Dilshod
TI  - THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS
JO  - Тамаддун нури
PY  - 2025
VL  - 11
IS  - 74
SP  - 215
EP  - 217
ER  -