Тамаддун нури 5-том 2-qism-нөмір (2026) · 251-253-беттер
PHILOLOGICAL AND DISCOURSE ANALYSIS OF ORGANIZATIONAL IMAGE: MODERN TEXT AND SPEECH METRICS
Jalolova, Nodira
Аңдатпа
The article interprets organizational image as a philological category – a verbal-discursive construct – and examines the criteria and metrics for its evaluation within text linguistics, communicative stylistics, and discourse analysis. The study explores the lexical-semantic, stylistic, communicative-pragmatic, and onomastic indicators that shape image, as well as quantitative-qualitative analytical approaches based on media discourse corpora and sentiment lexicology.
image discourse, corporate discourse, verbal image, sentiment lexicology, brand nomination, media discourse, communicative pragmatics, onomastics, evaluative vocabulary, discourse analysis, corpus linguistics.имидж-дискурс, корпоративный дискурс, вербальный имидж, сентимент-лексикология, брендономинация, медиадискурс, коммуникативная прагматика, ономастика, оценочная лексика, дискурс-анализ, корпусная лингвистика.imij diskursi, korporativ diskurs, verbal imij, sentiment-leksikologiya, brend-nominatsiya, mediadiskurs, kommunikativ-pragmatika, onomastika, evaluativ leksika, diskurs-tahlil, korpus lingvistikasi.
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