Тамаддун нури Ҷилди 6 № 81 (2026) · Саҳифаҳои 161-164
DIAGNOSTICS OF THE REFLEXIVE COMPONENT OF THE MARKETING COMPETENCE OF INFORMATION-LIBRARY SPECIALISTS
Grebenyuk, Martin, Гребенюк, Мартин, Grebenyuk, Martin
Аннотатсия
Using empirical data from a survey of 60 information-library centre specialists, the article diagnoses the reflexive component of marketing competence. A quantitative gap between the implementation and the recognition of marketing practices (0.43 per respondent) and its inverse dependence on self-assessment are revealed. Pedagogical implications are substantiated.
reflexive component, marketing competence, information-library sphere, diagnostics, recognition gap, professional training, competence approach, unrecognised activity.рефлексивный компонент, маркетинговая компетентность, информационно-библиотечная сфера, диагностика, разрыв осознания, профессиональная подготовка, компетентностный подход, неосознанная деятельность.refleksiv komponent, marketing kompetentligi, axborot-kutubxona sohasi, diagnostika, anglash tafovuti, kasbiy tayyorgarlik, kompetentlik yondashuvi, anglanmagan faoliyat.
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