Актуар молия ва бухгалтерия ҳисоби Том 4 № 03 (2024) · с. 340-346
IMPORTANCE OF STAFF APPEARANCE ON CUSTOMER SATISFACTION AND LOYALTY IN UZBEK RESTAURANTS
Zoirova Shokhsanam Turakulovna
Аннотация
This study investigates the influence of staff appearance on customer satisfaction and loyalty in Uzbek restaurants. Using a mixed-method approach, including surveys and field observations, the research explores how the physical appearance of staff impacts customer perceptions and their subsequent loyalty. The findings suggest that well-groomed and professionally dressed staff are perceived as more competent and hospitable, which significantly enhances customer satisfaction and encourages repeat business.
Staff Appearance, Customer Satisfaction, Customer Loyalty, Uzbek Restaurants, Servicescape, Service Quality, Hospitality Management
Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.