Актуар молия ва бухгалтерия ҳисоби Том 4 № 04 (2024) · с. 300-305
THE OVERVIEW OF MARKETING STRATEGIES FOR SMEs IN UZBEKISTAN
Karimboyev Dilshod Davronbek o’g’li, Yakubov San’at Shonazarovich, Radjapov Otabek Anvarovich
Аннотация
This paper explores how SMEs should try to use effective marketing strategies to boost and unveil their potentials in Uzbekistan. By leveraging contemporary marketing theories and data from authoritative sources, we provide a comprehensive guide for SMEs to enhance their market presence and competitiveness. The study emphasizes the importance of digital marketing, customer relationship management (CRM), and localization strategies tailored to the unique cultural and economic context of Uzbekistan.
marketing strategies, CRM, localization,marketing metrics,marketing program, SMEs.
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