Актуар молия ва бухгалтерия ҳисоби Том 4 № 07 (2024) · с. 46-52

THE USE OF BRAND MANAGEMENT IN THE INTERNATIONAL MARKET: PROBLEMS AND SOLUTIONS

Habibov Shamshod Akbar ugli

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Аннотация

In this article, the scientific and practical research conducted by international economists on the content of brand management and brand management in international markets, the problems identified in the use of brand management in various multinational companies as a result of various studies, taking into account local culture and market requirements, increasing competitiveness, paying attention to legal issues theoretical and practical information on the development of flexible communication strategies is highlighted.

international brand management, brand management, strategy, segmentation, digital marketing, brand strategies, research, localization.

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APA 7 
Habibov Shamshod Akbar ugli (2024). THE USE OF BRAND MANAGEMENT IN THE INTERNATIONAL MARKET: PROBLEMS AND SOLUTIONS. Актуар молия ва бухгалтерия ҳисоби, 4(07), 46-52.
GOST R 7.0.5 
Habibov Shamshod Akbar ugli THE USE OF BRAND MANAGEMENT IN THE INTERNATIONAL MARKET: PROBLEMS AND SOLUTIONS // Актуар молия ва бухгалтерия ҳисоби. 2024. Т. 4. № 07. С. 46-52.
BibTeX 
@article{ugli2024,
  author  = {Habibov Shamshod Akbar ugli},
  title   = {THE USE OF BRAND MANAGEMENT IN THE INTERNATIONAL MARKET: PROBLEMS AND SOLUTIONS},
  journal = {Актуар молия ва бухгалтерия ҳисоби},
  year    = {2024},
  volume  = {4},
  number  = {07},
  pages   = {46-52}
}
RIS 
TY  - JOUR
AU  - Habibov Shamshod Akbar ugli
TI  - THE USE OF BRAND MANAGEMENT IN THE INTERNATIONAL MARKET: PROBLEMS AND SOLUTIONS
JO  - Актуар молия ва бухгалтерия ҳисоби
PY  - 2024
VL  - 4
IS  - 07
SP  - 46
EP  - 52
ER  -