Актуар молия ва бухгалтерия ҳисоби Volume 4 Issue 07 (2024) · pp. 74-78
WAYS TO IMPROVE MARKETING SERVICE IN THE CONSTRUCTION INDUSTRY
Musayeva Shoira Azimovna, Usmanov Shakhzod Shokhrukhovich
Abstract
This article is aimed at elucidating the specifics of organizing marketing activities in the construction industry. The authors focused on two aspects of marketing activities, that is, marketing services among market participants and segmentation of the construction market.
investment construction industry, construction market participants, marketing service, market segmentation
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