Актуар молия ва бухгалтерия ҳисоби Ҷилди 5 № 02 (2025) · Саҳифаҳои 102-107
FEATURES OF MARKETING ORGANIZATION IN THE MARKET OF CONSTRUCTION SERVICES
Musayeva Shoira Azimovna
Аннотатсия
This article is aimed at elucidating the specifics of organizing marketing activities in the construction industry. The authors focused on two aspects of marketing activities, namely, marketing services among market participants and segmentation of the construction market.
investment construction sector, construction market participants, marketing service, market segmentation.
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