Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова 4-том 3-нөмір (2021)

LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING

Назарова Саида Ахмеджановна

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Аңдатпа

The article covers the issue of linguistic analysis of the text of medical advertising as advertising and its particular type. Common manifestations of medical advertising ‒ advertising texts on medicines and medical services are selected as the object of the study and analyzed pragmalinguistically. In these promotional texts, the verbal means inherent in the task of influencing the addressees by the addressee, offering medical services or medicines to consumers, attracting interest and encouraging them to purchase, their pragmatic meanings have been identified.

реклама, текст, медицинская реклама, адресант, адресат, лингвопрагматикаadvertising, text, medical advertising, addressee, addresser, lingvopragmaticреклама, матн, тиббий реклама, адресант, адресат, лингвопрагматика

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Дәйексөз алу

APA 7 
Назарова Саида Ахмеджановна (2021). LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING. Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(3).
GOST R 7.0.5 
Назарова Саида Ахмеджановна LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING // Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова. 2021. Т. 4. № 3.
BibTeX 
@article{ахмеджановна2021,
  author  = {Назарова Саида Ахмеджановна},
  title   = {LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING},
  journal = {Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова},
  year    = {2021},
  volume  = {4},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Назарова Саида Ахмеджановна
TI  - LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING
JO  - Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова
PY  - 2021
VL  - 4
IS  - 3
ER  -