Ислом тафаккури – Исламская мысль – Islamic thought – (2023) · 58-60-беттер
THE ROLE AND SIGNIFICANCE OF THE INTEGRATION MARKETING STRATEGY IN TOURISM MARKET
ХУДОЯРОВ, Анвар
Аннотация
In this article, in order to ensure the effective operation of the tourism industry in the world economy, the fierce competition in the tourism market in Uzbekistan, suggestions have been developed on the active use of the elements of the integrated marketing strategy in the field.
marketing strategyconceptintegrationtourismpilgrimage tourismdiversificationentrepreneurshipcoordinationstandardcooperation
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