Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова 6-том 2-сан (2023)
TYPES OF ADVERTISING TEXT WITH NUMERICAL COMPONENTS ACCORDING TO THE TARGET EFFECT IN CHINESE
У.Х.Мавлянова
Аннотация
An advertising text containing a quantitative value, i.e. quantity refers to the most important categories that we highlight in this article. The number in the Chinese language occupies an important place and the study of advertising production is justified by the popularity of product promotion. It should be noted that quantitative meaning and its expression have long been the object of interdisciplinary research. This is evidenced primarily by the variety of terms meaning this category. Thus, "quantifiability", being synonymous with "quantification", denotes a linguistic (semantic) category and belongs to the number of linguistic terms. In other sciences, their own terms are used to denote the corresponding concept, for example, in philosophy and logic - "quantity", and in mathematics - "number" and "magnitude". At the same time, "quantity" as a conceptual category expressed by means of language is subject to the competence of linguists.
Реклама, число, квантитативность, категория, количественность, семантикаAdvertising, number, quantifiability, category, quantification, semanticsреклама, рақам, миқдор, категория, миқдор, семантика
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