Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова 6-том 3-сан (2023)
THE IMPACT OF LINGUISTIC PECULIARITIES IN ADVERTISING LANGUAGE: A STUDY ON PUNS, METAPHORS, AND SLOGANS
Роза Тимонова, Хадича Суярова
Аннотация
This article explores the impact of linguistic peculiarities, such as puns, metaphors, and slogans, in advertising language on consumer behaviour. After defining linguistic peculiarities and discussing their importance in creating a strong brand identity, the study analyzes several advertising texts to identify the linguistic devices used and their effectiveness in influencing consumer behaviour. The article provides recommendations for advertisers on how to effectively use these linguistic devices in their campaigns and emphasizes the importance of considering cultural and linguistic differences when creating advertising messages. Overall, this study highlights the significant role those linguistic devices play in advertising language and provides insights for advertisers on how to effectively use them in their campaigns.
рекламные тексты, культурные особенности, рекламные ролики, фирменный стильadvertising texts, cultural features, commercials, brand identityreklama matnlari, madaniy xususiyatlar, reklamalar, brend identifikatori
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