Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова Volume 7 Issue 5 (2024)
PSYCHOLINGUISTIC FEATURES OF CHILDREN'S ADVERTISING TEXTS
Эшболтаев Бобур Джураевич
Abstract
In the context of the rapidly developing process of globalization, the threat of spiritual influences that are alien to our mentality penetrating into the consciousness of the younger generation through advertising requires a serious approach to this issue, in particular, to the language of advertising and the spiritual and psychological aspect. The role of the advertising genre in the media is of particular importance. Its species are also increasing day by day. Almost all of them are presented in accordance with the law, based on the requirements and needs of a market economy. It was noted that the impact that the breadth and diversity of cognitive information has on a child's speech and psyche today is not always positive. It is pointed out that it is necessary to pay special attention to the issues of upbringing, the formation of independent thinking in children in order to protect children from various harmful information.
информативная информaция, реклама, реч ребенка, психика, герои филмов и мултфилмовinfоrmаtivе infоrmаtiоn, аdvеrtising, child's sрееch, рsychе, mоviе аnd cаrtооn chаrаctеrsinfоrmаtsiоn аxbоrоtlаr, rеklаmа, bоlа nutqi, ruhiyаt, filmlаr vа multfilmlаr qаhrаmоnlаri
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