Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова 8-том 4-нөмір (2025)
LEXICAL POTENTIAL OF THE LANGUAGE OF MASS MEDIA (A CASE STUDY OF NEWSPAPER LANGUAGE)
Бобоев Улаш Неъматович
Аңдатпа
This article analyzes the lexical characteristics of the language of mass media based on newspaper texts. It also provides an in-depth examination of the use of vocabulary in media texts, the cultural hegemony of language as the primary means of discourse in newspaper materials, and the creation of thematic frames in mass media texts that shape the audience’s understanding of specific issues by linking particular terms within a semantic field. The study highlights the role of lexical choices in constructing meaning and influencing the interpretation of media discourse.
средства массовой информации, речь, газетный язык, лексика, социальные медиа, культурный анализmass media, discourse, newspaper language, vocabulary, social media, cultural analysisOmmaviy axborot vositalari, nutq, gazeta tili, lug‘at, ijtimoiy media, madaniy tahlil
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