Илғор иқтисодиёт ва педагогик технологиялар 1-jild 3-son (2024) · 62-71-betlar
USE OF MARKETING COMMUNICATIONS IN COMMERCIAL BANKS
Minarova, Murshida, Минaрoвa, Муршидa, Minarova, Murshida
Annotatsiya
This article analyzes the directions that should be carried out in order to effectively use marketing communications in commercial banks, the opinions of foreign and domestic scientists about marketing communication and proposals for its use in commercial banks, the importance of marketing communications in commercial banks in the context of the transition to the digital economy, problems related to the industry, and as a result of the analysis, conclusions and proposals were formulated.
коммерческие банкикоммуникацииоцифровкаклиентмаркетингcommercial bankscommunicationdigitizationcustomermarketing
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.