Илғор иқтисодиёт ва педагогик технологиялар Volume 2 Issue 1 (2025) · pp. 238-247

PERSUASIVE COMMUNICATION IN ADVERTISEMENTS

Safarov, Alisher, Сафаров, Алишер, Safarov, Alisher

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Abstract

This article discusses persuasive communication, its importance and application in advertising. In particular, the concepts of persuasion and persuasive communication are studied based on existing scientific sources. In expressing the concept of persuasive communication and its process, the general communication process model, its main elements and components are considered separately. Also, within the framework of persuasive communication, learning, dissonance-attribute, and low-involvement hierarchies are covered from the perspective of their application in advertising.

рекламаубеждающая коммуникацияриторикакоммуникационный процессреакцияобратная связьиерархия влиянияadvertisingpersuasive communicationrhetoric

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Cite

APA 7 
Safarov, Alisher, Сафаров, Алишер & Safarov, Alisher (2025). PERSUASIVE COMMUNICATION IN ADVERTISEMENTS. Илғор иқтисодиёт ва педагогик технологиялар, 2(1), 238-247.
GOST R 7.0.5 
Safarov, Alisher, Сафаров, Алишер, Safarov, Alisher PERSUASIVE COMMUNICATION IN ADVERTISEMENTS // Илғор иқтисодиёт ва педагогик технологиялар. 2025. Т. 2. № 1. С. 238-247.
BibTeX 
@article{alisher2025,
  author  = {Safarov, Alisher and Сафаров, Алишер and Safarov, Alisher},
  title   = {PERSUASIVE COMMUNICATION IN ADVERTISEMENTS},
  journal = {Илғор иқтисодиёт ва педагогик технологиялар},
  year    = {2025},
  volume  = {2},
  number  = {1},
  pages   = {238-247}
}
RIS 
TY  - JOUR
AU  - Safarov, Alisher
AU  - Сафаров, Алишер
AU  - Safarov, Alisher
TI  - PERSUASIVE COMMUNICATION IN ADVERTISEMENTS
JO  - Илғор иқтисодиёт ва педагогик технологиялар
PY  - 2025
VL  - 2
IS  - 1
SP  - 238
EP  - 247
ER  -