Innovation science and technologiy 1-том 11-нөмір (2025)

INNOVATIVE COOPERATION AND MARKETING STRATEGIES FOR STRENGTHENING THE REGIONAL ECONOMY: THE CASE OF NAMANGAN REGION

Sattarov R. A.

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Аңдатпа

This study explores how innovative cooperation and marketing strategies contribute to strengthening theregional economy of Namangan, one of the most dynamic regions of Uzbekistan. Using recent statistical and empiricaldata, the research highlights structural shifts in agriculture, industry and services that determine regional competitiveness.The findings show that limited coordination among producers, suppliers and market institutions hinders the formationof effective regional value chains. However, innovation-oriented cooperation, digital marketing and local brandinginitiatives have demonstrated strong potential to enhance productivity and export capacity. The paper concludes thatfostering modern cooperative models and integrated marketing systems can become a key driver for sustainable regionaldevelopment in Namangan and similar emerging economies.

Namangan region, innovative cooperation, marketing strategy, regional development, competitiveness and sustainability.

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APA 7 
Sattarov R. A. (2025). INNOVATIVE COOPERATION AND MARKETING STRATEGIES FOR STRENGTHENING THE REGIONAL ECONOMY: THE CASE OF NAMANGAN REGION. Innovation science and technologiy, 1(11).
GOST R 7.0.5 
Sattarov R. A. INNOVATIVE COOPERATION AND MARKETING STRATEGIES FOR STRENGTHENING THE REGIONAL ECONOMY: THE CASE OF NAMANGAN REGION // Innovation science and technologiy. 2025. Т. 1. № 11.
BibTeX 
@article{a.2025,
  author  = {Sattarov R. A.},
  title   = {INNOVATIVE COOPERATION AND MARKETING STRATEGIES FOR STRENGTHENING THE REGIONAL ECONOMY: THE CASE OF NAMANGAN REGION},
  journal = {Innovation science and technologiy},
  year    = {2025},
  volume  = {1},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Sattarov R. A.
TI  - INNOVATIVE COOPERATION AND MARKETING STRATEGIES FOR STRENGTHENING THE REGIONAL ECONOMY: THE CASE OF NAMANGAN REGION
JO  - Innovation science and technologiy
PY  - 2025
VL  - 1
IS  - 11
ER  -