Innovation science and technologiy Volume 1 Issue 12 (2025)

PROSPECTS FOR THE DEVELOPMENT OF TOURISM BRAND MARKETING IN MODERN CONDITIONS (UAE: DUBAI ON THE EXAMPLE OF A CITY)

Ibodova, Dilsora

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Abstract

This article provides a scientific analysis of the impact of brand marketing and tourism development on thesocio-political and economic progress of a country. It examines the concept and essence of brand marketing, identifyingthe key factors influencing its effective implementation. Using the example of Dubai in the United Arab Emirates, the studyhighlights strategic territorial branding approaches, innovative tourism-development practices, and mechanisms aimed atenhancing national attractiveness. The findings demonstrate the crucial role of brand marketing in strengthening regionalcompetitiveness and shaping a sustainable tourism environment

tourism; brand marketing; territory; region; city; image; territorial branding

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Cite

APA 7 
Ibodova, Dilsora (2025). PROSPECTS FOR THE DEVELOPMENT OF TOURISM BRAND MARKETING IN MODERN CONDITIONS (UAE: DUBAI ON THE EXAMPLE OF A CITY). Innovation science and technologiy, 1(12).
GOST R 7.0.5 
Ibodova, Dilsora PROSPECTS FOR THE DEVELOPMENT OF TOURISM BRAND MARKETING IN MODERN CONDITIONS (UAE: DUBAI ON THE EXAMPLE OF A CITY) // Innovation science and technologiy. 2025. Т. 1. № 12.
BibTeX 
@article{dilsora2025,
  author  = {Ibodova, Dilsora},
  title   = {PROSPECTS FOR THE DEVELOPMENT OF TOURISM BRAND MARKETING IN MODERN CONDITIONS (UAE: DUBAI ON THE EXAMPLE OF A CITY)},
  journal = {Innovation science and technologiy},
  year    = {2025},
  volume  = {1},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Ibodova, Dilsora
TI  - PROSPECTS FOR THE DEVELOPMENT OF TOURISM BRAND MARKETING IN MODERN CONDITIONS (UAE: DUBAI ON THE EXAMPLE OF A CITY)
JO  - Innovation science and technologiy
PY  - 2025
VL  - 1
IS  - 12
ER  -