Innovation science and technologiy Том 1 № 12 (2025)
METHODS AND MECHANISMS FOR STUDYING CONSUMER BEHAVIOR IN THE TOURISM MARKET
Nurmatova, Sitora
Аннотация
This article analyzes the methods and mechanisms of studying consumer behavior in the tourism market. Primaryresearch methods (surveys, interviews, observation, experiments, travel diaries, digital ethnography) are examined aseffective tools for collecting original data directly from tourists. Secondary methods (statistical data analysis, marketingreports, content analysis, comparative-historical analysis, and the use of big data) are discussed as approaches that allowthe identification of macro-level demand trends. The study demonstrates that the combination of primary and secondarymethods provides a comprehensive understanding of tourists’ motivations, preferences, and behavioral models, andserves as a solid foundation for developing evidence-based management decisions and effective destination marketingstrategies.
tourism, consumer behavior, tourism market, research methods, primary methods, secondary methods.
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