Innovation science and technologiy Volume 1 Issue 12 (2025)

UTILIZATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ENTERPRISE MARKETING ACTIVITIES

Sadikov, Shohrux

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Abstract

Mazkur maqolada raqamli transformatsiya sharoitida korxona marketing strategiyalarini optimallashtirishdasun’iy intellekt texnologiyalarining o‘rni va ahamiyati nazariy hamda amaliy jihatdan chuqur tahlil qilinadi. Shuningdek,unda raqamli marketing, axborot asimmetriyasi va xulq-atvor iqtisodiyoti kabi nazariy asoslar ko‘rib chiqilib, ilg‘orilmiy manbalar asosida sun’iy intellektning marketingdagi transformatsion roli yoritiladi. Sun’iy intellekt texnologiyalariyordamida korxonalar shaxsiylashtirilgan yondashuvlar, prediktiv tahlil, dinamik narx belgilash hamda real vaqt rejimidagiqaror qabul qilish imkoniyatlariga ega bo‘lishi ta’kidlanadi.

sun’iy intellekt, marketing, raqamli transformatsiya, raqamli marketing, texnologiya, raqamli texnologiyalar, avtomatlashtirish.

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Cite

APA 7 
Sadikov, Shohrux (2025). UTILIZATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ENTERPRISE MARKETING ACTIVITIES. Innovation science and technologiy, 1(12).
GOST R 7.0.5 
Sadikov, Shohrux UTILIZATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ENTERPRISE MARKETING ACTIVITIES // Innovation science and technologiy. 2025. Т. 1. № 12.
BibTeX 
@article{shohrux2025,
  author  = {Sadikov, Shohrux},
  title   = {UTILIZATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ENTERPRISE MARKETING ACTIVITIES},
  journal = {Innovation science and technologiy},
  year    = {2025},
  volume  = {1},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Sadikov, Shohrux
TI  - UTILIZATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ENTERPRISE MARKETING ACTIVITIES
JO  - Innovation science and technologiy
PY  - 2025
VL  - 1
IS  - 12
ER  -