Innovation science and technologiy Том 1 № 12 (2025)
TYPES AND MEANS OF ADVERTISING IN THE FIELD OF TOURISM
Bahriyeva, Zarina
Аннотация
The article analyzes the types and means of advertising used in the field of tourism, reveals the role andimportance of advertising in promoting a tourist product on the market, studies its influence on the decision-makingprocess of tourists, and pays special attention to traditional and digital types of advertising, including advertising media,internet platforms, social networks, and mobile technologies
tourism sector, hotel services, classification of advertising, consumers of tourist services, informative advertising, persuasive advertising
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