Innovation science and technologiy Volume 1 Issue 12 (2025)
METHODOLOGY DEVELOPMENT RETAIL MARKETING AND TRADING SYSTEM
Makhmatkulov, Golibjon
Abstract
This article analyzes the methodological foundations for developing marketing activities in the retail industryin the current context. The study examines the formation of marketing strategies based on an in-depth study of thedomestic market, consumer behavior, market segmentation, and the competitive environment
retail, sales process, advertising, sales efficiency, e-commerce, sales market development
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