Innovation science and technologiy Том 2 № 1 (2026)

INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES

Akramov, Toxir

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Аннотация

This study examines the integration of digital marketing and neuromarketing strategies in retail activities, theirimpact on consumer behavior, and their role in enhancing competitiveness. It is substantiated that personalized offers,push notifications, and visual and emotional advertising elements delivered through digital platforms, when designedbased on neuromarketing principles, contribute to the formation of strong emotional connections with consumers andincreased brand loyalty. The research also analyzes the current state of the application of digital–neuromarketingapproaches in Uzbekistan’s retail trade networks and proposes promising strategic recommendations.

retail trade, digital marketing, neuromarketing, consumer behavior, brand loyalty, strategic approach

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APA 7 
Akramov, Toxir (2026). INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES. Innovation science and technologiy, 2(1).
GOST R 7.0.5 
Akramov, Toxir INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES // Innovation science and technologiy. 2026. Т. 2. № 1.
BibTeX 
@article{toxir2026,
  author  = {Akramov, Toxir},
  title   = {INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES},
  journal = {Innovation science and technologiy},
  year    = {2026},
  volume  = {2},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Akramov, Toxir
TI  - INTEGRATION OF MARKETING STRATEGIES IN RETAIL TRADE ACTIVITIES
JO  - Innovation science and technologiy
PY  - 2026
VL  - 2
IS  - 1
ER  -