Innovation science and technologiy Volume 2 Issue 1 (2026)

CRM SYSTEMS AND THEIR IMPACT ON THE RESULTS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES

Jamoliddinov, Fakhriyor

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Abstract

This article examines the strategic role of CRM systems in enhancing marketing effectiveness within distributorcompanies. It highlights how integrated CRM tools improve partner segmentation, trade promotion management, andsales productivity through automation and analytics. The study also outlines an implementation roadmap and identifieskey challenges such as user adoption and data quality. Overall, the article demonstrates how CRM transforms distributormarketing from transactional operations into data-driven, value-based partnership management.

CRM systems, distributor companies, marketing strategy, partner management, marketing automation, data analytics, sales productivity, trade promotion

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Cite

APA 7 
Jamoliddinov, Fakhriyor (2026). CRM SYSTEMS AND THEIR IMPACT ON THE RESULTS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES. Innovation science and technologiy, 2(1).
GOST R 7.0.5 
Jamoliddinov, Fakhriyor CRM SYSTEMS AND THEIR IMPACT ON THE RESULTS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES // Innovation science and technologiy. 2026. Т. 2. № 1.
BibTeX 
@article{fakhriyor2026,
  author  = {Jamoliddinov, Fakhriyor},
  title   = {CRM SYSTEMS AND THEIR IMPACT ON THE RESULTS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES},
  journal = {Innovation science and technologiy},
  year    = {2026},
  volume  = {2},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Jamoliddinov, Fakhriyor
TI  - CRM SYSTEMS AND THEIR IMPACT ON THE RESULTS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES
JO  - Innovation science and technologiy
PY  - 2026
VL  - 2
IS  - 1
ER  -