Innovation science and technologiy 2-том 1-сан (2026)

THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES

Sapayev, Akhmad

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Аннотация

This study explores the importance of sustainable development principles in the process of forming greenmarketing strategies for enterprises. It analyzes the Triple Bottom Line concept, the United Nations SustainableDevelopment Goals (SDGs), and their integration into corporate marketing practices. The findings indicate thatcompanies that harmonize environmental, social, and economic factors gain a competitive advantage. The researchmethodology includes secondary data analysis, comparative analysis, and a systematic approach. In conclusion, practicalrecommendations for implementing green marketing strategies in Uzbek enterprises are presented

green marketing, sustainable development, Triple Bottom Line, SDGs, ecological marketing, corporate social responsibility, consumer behavior

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Цитата алуу

APA 7 
Sapayev, Akhmad (2026). THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES. Innovation science and technologiy, 2(1).
GOST R 7.0.5 
Sapayev, Akhmad THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES // Innovation science and technologiy. 2026. Т. 2. № 1.
BibTeX 
@article{akhmad2026,
  author  = {Sapayev, Akhmad},
  title   = {THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES},
  journal = {Innovation science and technologiy},
  year    = {2026},
  volume  = {2},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Sapayev, Akhmad
TI  - THE ROLE OF SUSTAINABLE DEVELOPMENT PRINCIPLES IN DEVELOPING GREEN MARKETING STRATEGIES FOR ENTERPRISES
JO  - Innovation science and technologiy
PY  - 2026
VL  - 2
IS  - 1
ER  -