Innovation science and technologiy Том 2 № 1 (2026)

ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT PROCESSES AND PROBLEMS IN SERVICE ENTERPRISES

Ismailova, Ma’mura

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Аннотация

Effective customer relationship management in the service sector is an important condition for the sustainabledevelopment of enterprises. This article systematically analyzes the processes of customer relationship management inservice enterprises and identifies the main problems arising in this process. The study analyzes the organizational, economicand institutional aspects of customer relationship management from the perspective of the specific characteristics of theservice sector. The obtained scientific conclusions serve as a theoretical basis for developing practical recommendationsfor improving customer relationship management mechanisms in service enterprises

service sector, customer relationship management, service quality, loyalty, management processes, problems

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APA 7 
Ismailova, Ma’mura (2026). ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT PROCESSES AND PROBLEMS IN SERVICE ENTERPRISES. Innovation science and technologiy, 2(1).
GOST R 7.0.5 
Ismailova, Ma’mura ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT PROCESSES AND PROBLEMS IN SERVICE ENTERPRISES // Innovation science and technologiy. 2026. Т. 2. № 1.
BibTeX 
@article{ma’mura2026,
  author  = {Ismailova, Ma’mura},
  title   = {ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT PROCESSES AND PROBLEMS IN SERVICE ENTERPRISES},
  journal = {Innovation science and technologiy},
  year    = {2026},
  volume  = {2},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Ismailova, Ma’mura
TI  - ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT PROCESSES AND PROBLEMS IN SERVICE ENTERPRISES
JO  - Innovation science and technologiy
PY  - 2026
VL  - 2
IS  - 1
ER  -