Innovation science and technologiy Volume 2 Issue 2 (2026)
METHODOLOGICAL PROBLEMS OF MARKETING IN FURNITURE ENTERPRISES IN THE CONTEXT OF THE IMPLEMENTATION OF THE NEW UZBEKISTAN DEVELOPMENT STRATEGY
Musayeva, Shoira
Abstract
This article examines the main factors limiting the competitiveness of the industry, including systematic marketresearch, the formation of competitive advantages, the development of pricing policy, the quality of marketing as a strategicelement of enterprise management, and the methodological problems of marketing activities in furniture enterprises
enterprise, market, marketing, pricing policy, competition, furniture products.
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