Innovation science and technologiy 2-том 3-нөмір (2026)
SUCCESS FACTORS OF DIFFERENTIATION STRATEGY IN A MARKET ECONOMY
Sodiqov, Miraxror
Аңдатпа
This article examines the importance of differentiation strategy in achieving competitive advantage in a marketeconomy. The study analyzes the key factors influencing the successful implementation of differentiation strategies,including product quality, innovation, and marketing approaches. The results show that effective differentiation enablesenterprises to increase competitiveness, expand market share, and strengthen their market position
differentiation strategy, market economy, competitiveness, market segmentation, innovation, marketing strategy, enterprise development
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