Илғор иқтисодиёт ва педагогик технологиялар Ҷилди 2 № 3 (2025) · Саҳифаҳои 695-701
FACTORS HINDERING THE DEVELOPMENT OF UZBEKISTAN’S TOURISM BRAND
Qodirov, Mirzohid, Кадыров, Мирзохид, Qodirov, Mirzoxid
Аннотатсия
This article explores the main factors that hinder the formation and development of Uzbekistan’s tourism brand. From a marketing perspective, a tourism brand is not only a means of creating a positive external image but also a reflection of the country’s economic, social, and cultural development. However, several systemic challenges stand in the way of fully implementing a cohesive brand strategy.
tourism brandmarketing strategyUzbekistanservice qualityinfrastructuredigital marketingbrand imagetourism developmentтуристический брендмаркетинг
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