Innovation science and technologiy Ҷилди 2 № 4 (2026)

DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES)

Usmоnova, Dilfuza

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Аннотатсия

This article examines issues related to the analysis of marketing activities of enterprises and the evaluationof sales efficiency. The chain of branded stores "SAG EXPRESS" operating in the territory of Uzbekistan was selectedas the object of the study. The research employed marketing analysis, benchmarking, statistical and econometricmethods, particularly the Fourier analysis model. During the study, sales volumes for 2023–2024, regional distribution,price segments, and seasonal factors were analyzed. The results made it possible to identify leading, middle, and lowperformingsegments in store operations. Additionally, price sensitivity of demand and seasonal fluctuations in salesvolumes were determined, and recommendations were developed to improve marketing strategies. The results of thestudy contribute to optimizing marketing activities of retail chains and increasing sales efficiency

marketing analysis, sales efficiency, Fourier analysis, seasonality, demand analysis, price segmentation, sales dynamics, retail trade, marketing strategy, sales volume, economic analysis, benchmarking, econometric model, SAG EXPRESS, marketing activity.

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Иқтибос гирифтан

APA 7 
Usmоnova, Dilfuza (2026). DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES). Innovation science and technologiy, 2(4).
GOST R 7.0.5 
Usmоnova, Dilfuza DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES) // Innovation science and technologiy. 2026. Т. 2. № 4.
BibTeX 
@article{dilfuza2026,
  author  = {Usmоnova, Dilfuza},
  title   = {DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES)},
  journal = {Innovation science and technologiy},
  year    = {2026},
  volume  = {2},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Usmоnova, Dilfuza
TI  - DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES)
JO  - Innovation science and technologiy
PY  - 2026
VL  - 2
IS  - 4
ER  -