Innovation science and technologiy 2-том 4-сан (2026)
MODERN APPROACHES TO MANAGING INNOVATIVE ACTIVITY IN THE DIGITAL ECONOMY
Saipova, Dilnoza
Аннотация
This article analyzes modern approaches to managing innovative activity in enterprises underthe conditions of the digital economy from both theoretical and practical perspectives. The study examinesclassical and contemporary concepts of innovation management, including Schumpeter’s theory of innovation,open innovation, dynamic capabilities, agile management, platform-based management, and data-drivendecision-making mechanisms. It is substantiated that the effectiveness of innovation management in thedigital economy depends on the enterprise’s technological adaptability, organizational flexibility, quality ofhuman capital, digital infrastructure, and market integration capacity. The paper proposes an integrated modelfor improving innovation management, systematizing its structural elements, implementation stages, andperformance indicators. The findings suggest that effective innovation management in the digital economyenhances enterprise competitiveness, market sustainability, and long-term economic efficiency
digital economy, innovative activity, innovation management, open innovation, dynamic capabilities, agile, platform approach, digital transformation, enterprise competitiveness
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