Innovation science and technologiy Volume 2 Issue 5 (2026)
THE EFFECT OF STABLE AND DYNAMIC PRICING ON CONSUMER BEHAVIOR
Deberdiyev, Anvar
Abstract
This article empirically examines the impact of stable and dynamic pricing models on consumerbehavior. The findings show that a stable pricing model strengthens consumer trust and brand loyalty, whereasa dynamic pricing model increases short-term purchase intentions. The study substantiates the importance ofbalancing long-term and short-term factors when developing a pricing strategy.
pricing strategy, stable pricing, dynamic pricing, consumer behavior, price fairness, brand loyalty.
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