Innovation science and technologiy 2-том 5-нөмір (2026)

MECHANISMS FOR EVALUATING AND IMPROVING THE EFFECTIVENESS OF MARKETING STRATEGIES IN THE PUBLIC TRANSPORT SECTOR

Berdiyorov, Temur

Дереккөзден оқу PDF

Аңдатпа

This article analyzes the mechanisms for assessing and improving the effectiveness of marketingstrategies in the public transport sector. During the study, the impact of service quality, digital paymentsystems, pricing policy and marketing communications on passenger flow was studied. The dynamics of thedevelopment of the Tashkent city public transport system in 2020-2024 was assessed based on statisticaldata. The results of the analysis showed that digital services, electronic payment systems and infrastructuremodernization influenced the increase in passenger flow and the level of service utilization. A multi-level modelfor assessing marketing effectiveness was developed and scientific recommendations were formulated fortransport enterprises on the development of service quality, customer loyalty and digital communications.

public transport, marketing strategy, service quality, digital payment system, passenger flow, marketing effectiveness, SERVQUAL, digital communication, MaaS, transport infrastructure.

Метадеректер дереккөзі: журналдың OAI-PMH архиві · Sindex толық мәтінді сақтамайды, дереккөзге сілтеме береді.

Дәйексөз алу

APA 7 
Berdiyorov, Temur (2026). MECHANISMS FOR EVALUATING AND IMPROVING THE EFFECTIVENESS OF MARKETING STRATEGIES IN THE PUBLIC TRANSPORT SECTOR. Innovation science and technologiy, 2(5).
GOST R 7.0.5 
Berdiyorov, Temur MECHANISMS FOR EVALUATING AND IMPROVING THE EFFECTIVENESS OF MARKETING STRATEGIES IN THE PUBLIC TRANSPORT SECTOR // Innovation science and technologiy. 2026. Т. 2. № 5.
BibTeX 
@article{temur2026,
  author  = {Berdiyorov, Temur},
  title   = {MECHANISMS FOR EVALUATING AND IMPROVING THE EFFECTIVENESS OF MARKETING STRATEGIES IN THE PUBLIC TRANSPORT SECTOR},
  journal = {Innovation science and technologiy},
  year    = {2026},
  volume  = {2},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Berdiyorov, Temur
TI  - MECHANISMS FOR EVALUATING AND IMPROVING THE EFFECTIVENESS OF MARKETING STRATEGIES IN THE PUBLIC TRANSPORT SECTOR
JO  - Innovation science and technologiy
PY  - 2026
VL  - 2
IS  - 5
ER  -